Welcome
Vision Wholesale Club
Lab Bills Too High? Save $ on Digital Lenses, Frame & Lens Packages, Super Value & CeK Frames. Doctor's of Optometry Only.
About Us
Vision Wholesale Club: Our Story
At Vision Wholesale Club (VWC) we work every day to solve the optical industry’s biggest problem: Helping the independent ECP build better margins. Along with day to day expenses, the ECP is saddled with business pressures like New Equipment, Dispensary Upgrades, EMR demands. With managed insurance care dictating labs, lenses and fees, how does an office increase their gross margin?
The good news is, that there still is an optical purchasing category that allows you the ECP to set your own prices and generate margins large enough to pay for upgrades such as these. That category is Cash Pay Patients. At VWC we like to say: Cash Pay - Send Them Our Way!
Digital Innovation For You
2010 - VWC became one of the industry’s 1st all digital lens suppliers. Working through a failed relationship with a Chinese concern, lead us to a domestic lab who themselves had just gone all digital. An 10+year partnership and 10’s of thousands of Vision Wholesale Club Digital PAL wearers has created a loyal customer base.
2019 & 20 - VWC adds The Three Zone Lens and Clear Blue Lens and sees second pair cash sales explode!
The all new Three Zone Lens offers PAL patients more comfortable vision in a working environment. For patients spending long periods of time working at a desk or working from home, the Three Zone Lens offers an unsurpassed level of visual quality with no more "head bobbing" to find that digital device sweet spot. PAL wearers will still need their standard Distance + Near PAL design...but as a second pair Cash Sale...our Three Zone Lens offers expanded near and intermediate vision for these patients.
Clear Blue Lens helps patients young and old who again are spending hours on digital devices...I-pads, smartphones, and computer monitors. The Clear Blue Lens reduces +90% of the harmful blue light emitted from these devices. Clear Blue has no weird purple haze or awful brown lens color. The magic is in the polymer (not a lens treatment.) The polymer or lens is Clear...that's why we call it Clear Blue. Collect patients insurance money on traditional contacts and glasses, then sell them a Cash Pay, Second Pair in Clear Blue!
Frame and Lens Packages, By leveraging our on line lab pricing advantage with our SUPER VALUE FRAMES gives the independent ECP a cash pay model that allows them to compete with the online retailers. By NOT having layers of optical management and buying group fees, our prices are low so you can maintain an adequate margin.
Three all new independent frame lines: CEK and CeK Sunnies and now all new - SB Specs!
Tired of carrying frame lines found on the internet at prices that undercut your margins by 50% or more? Tired of seeing single vision patients walking out your doors asking for their PD's? Solve both issues when you purchase and display frames from Vision Wholesale Club. Low designer prices make every office competitive with online sellers of merchandise listed on sites such as Vooglam and Zeelool. Plus, you will never find our lines listed on sites soliciting frame & lens sales.